Mass Communication Research and Theory
Type
Book
Authors
ISBN 10
020535923X
ISBN 13
9780205359233
Category
Unknown
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Publication Year
2002
Publisher
Pages
440
Tags
Description
Mass Communication Research and Theory offers advice from some of the best-known and most published experts in the field on all the major techniques used in mass communication research. This text combines mass communication theory with detailed descriptions of the various research methods, covering everything from content analysis to survey research, historical and legal research, and qualitative studies. The most outstanding feature of the text is that it brings together the field experts, with each chapter written by an expert on the particular topic. Mass Communication Research and Theory supports chapters on research ethics and research presentation that further distinguish it from competitors. - from Amzon
Number of Copies
1
