Consumer Behavior: Buying, Having, and Being (5th Edition)
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Type
Book
Authors
ISBN 10
013091360X
ISBN 13
9780130913609
Category
Unknown
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Publication Year
2007
Publisher
Pages
549
Tags
Description
Designed for consumer behaviour courses, this text aims to be current, hip and engaging, while reflecting the latest research. New to this edition are such features as: an expanded focus on online consumer behaviour; and treatment of topics including virtual communities, virtual marketing, and e-commerce. The book includes such concepts as Gen Y consumers, cultural capital, guerilla marketing, meme theory, and diffusion of hip hop fashions. - from Amzon
Number of Copies
1
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 1155 | 1 | Yes |